The University’s Communications and Marketing team has unveiled the brand refresh project which they have been working on for the past few months.

After reviewing the existing University brand, the team has developed it further to present Southampton as a strong, confident, global institution – a vision which aligns closely with the University strategy.

New web-based guidelines have been introduced to bring greater visibility and access to the brand. Currently, the site covers the majority of user needs but will continue to be developed based on user feedback.

The guidelines can be used with immediate effect and the University’s bank of approved designers have been briefed on implementing the new brand.

The guidelines can be viewed here: www.southampton.ac.uk/brand

Simon Peatfield, the University’s Director of Communications and Marketing, says:

Our new University vision and strategy have set out a clear need to build and strengthen our reputation. A key part of this is ensuring that we communicate our confidence and global stature through our brand.

He continues: “This new refreshed brand identity not only aligns our online and offline expression, but provides an easily accessible set of brand guidelines. This web-based resource will help all users to find the guidance and assets necessary to use the University of Southampton brand effectively.”